Genevieve Cross

Genevieve Cross has over 25 years of experience in marketing and demand generation. Genevieve began their career in 1993 as an Account Manager and Inside Sales at MobileComm, a BellSouth Company. In 1997, they moved to Segue Software, Inc. (aka Borland Software Corporation) as a Marketing Program Specialist and then as a Marketing Manager, Lead Generation, where they were responsible for managing an $800K annual budget for lead generation programs. In 2006, they joined Iron Mountain as a Senior Global Demand Generation Marketing Manager, Senior Content/Inbound Marketing Manager, and Senior Marketing Demand Manager, where they managed a $2 million annual budget. From 2015 to 2021, they worked at CloudBees as a Senior Director, Demand Generation, Director, Account Based Marketing, and Director, Demand Generation. Currently, they are a Senior Director of Demand Generation at StackState, where they work on the company's observability platform.

Genevieve Cross has an MBA from Northeastern University, where they studied Business, and a BS in Business-Marketing from Salem State University.