Stada Group
Verena B. is an experienced marketing professional currently serving as a Senior Category Development Manager at STADA Group since February 2022, following roles as Senior Trade & Shopper Marketing Manager and Trade & Shopper Marketing Manager. Prior experience includes positions as Category and Trade Marketing Manager at Deoleo from November 2016 to January 2022, and Category Manager at Alpro from June 2015 to October 2016. Verena's career began at The Lorenz Bahlsen Snack World AG, where positions included Category Manager, Junior Category Manager, and Trainee Marketing & Sales from November 2011 to May 2015. Internships at Nestlé Deutschland AG and GlaxoSmithKline provided early exposure to channel management and category marketing. Verena holds a Master of Science in Marketing from Vrije Universiteit Amsterdam, an Honours Programme from Amsterdam Business Research Institute, and a Bachelor of Science in Economics and Business Administration from Goethe University Frankfurt, complemented by a semester abroad at Université Paris Dauphine - PSL.
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Stada Group
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Stada Arzneimittel AG is a Germany-based holding company active in the pharmaceutical sector and healthcare market. The Company develops and markets products with off-patent active pharmaceutical ingredients. The Company’s primary business segments are Generics and Branded Products. The Generics segment comprises low-priced and active-ingredient products. The Branded Products segment focuses on multisource products accessible without active ingredient research, notably anti-enzymatic food intolerance drugs that are marketed by the subsidiary SCIOTEC Diagnostics Technologies. The Company's generic drugs are marketed by the Group subsidiary, STADApharm GmbH. Non-core activities of the Company encompass Commercial Business segment, which includes activities with primarily trading character such as wholesaling activities. The Company operates STADA Pharmaceuticals Australia Pty Ltd and STADA IT SOLUTIONS DOO as subsidiaries.