Jenni B.

Jenni B. is a seasoned professional in sports technology, strategy, and global partnerships, currently serving at XVISORY since August 2021. With extensive experience as an advisor for Stadia Ventures and as a partnerships and business development consultant for ASG International, Jenni has led initiatives including consulting for NHL teams on esports strategies and fostering international partnerships in sports innovation. Jenni held the position of Director of Business Development for the National Lacrosse League from May 2023 to April 2024, focusing on revenue goals and commercial strategy. Previous roles include Director of Sports Business Development at Sportradar and Business Development Executive at Equifax, where initiatives in sports betting were developed. Jenni's earlier experience includes serving as Director of Business Development and Corporate Partnerships for Ed Snider Hockey and guest lecturing at the Global Institute of Sports Business India. Jenni B. holds a Master's degree from PennWest California and a Bachelor's degree from West Chester University of Pennsylvania.