Diana Arbin

Diana Arbin is an experienced professional currently serving as the Head of Commercial & Brand Studio at Stadium, where responsibilities include driving transformational change, optimizing process design, and implementing AI tools with a consumer-centric focus. Prior to this role, Diana held the position of Explorative Data Portfolio Management Lead - Insights & Analytics at H&M Group, where a global team was guided to enhance consumer experience through data-driven strategies. Additional experience includes leadership roles at H&M in global store development, brand and innovation management at The Absolut Company, and various marketing positions at Scan AB and ASICS Europe BV. Diana's educational background includes a Master’s in International Strategic Management from Stockholm University and advanced training in Board Directorship.