Fredrik Persson has served in various roles at Stadium since October 2001, currently holding the position of Chief Digital Officer and previously acting as Online Director and Head of Online. Responsibilities include overseeing Stadium's global online strategy, execution, and P&L management across multiple formats. Prior to these roles, Fredrik worked as Sales & Product Manager for the web, focusing on e-commerce product and sales management, and as a Store Manager, where management of 30-40 employees was essential. Additionally, Fredrik holds board memberships at Cellbes AB and Göta kanal, and previously served on the Board of Svensk Digital Handel from June 2013 to May 2020.
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