Standard AI
Elizabeth Mashal is an accomplished software engineer and director with extensive experience in software engineering and product development. Currently serving as Director of Software Engineering and Head of Product Engineering at Standard AI since May 2018, Elizabeth previously held the position of Senior Software Engineer at the same company. Prior experience includes a software engineering role at Samba TV, where Elizabeth designed and built a variety of automation tools and orchestration services. Additionally, Elizabeth worked at Cisco on core services for IoT software and led initiatives for data-pipeline services and microservices architecture. Elizabeth's early career includes positions at Boeing and PPL Corporation, where skills in system engineering and programming languages were developed. Elizabeth holds a Bachelor's degree in Computer Engineering from the University of Delaware.
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Standard AI
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Retailers today face some of the toughest challenges in physical stores — from tracking shopper behavior to optimizing promotions and in-store media. Traditional tools often fall short in delivering real-time, actionable insights. Standard AI solves these challenges by equipping retailers and CPG brands with AI-powered computer vision technology that unlocks real-time insights on promotions, media impact, new product launches, and more.