Anika Smith

Anika Smith is an accomplished marketing professional with extensive experience in the financial services and pharmaceutical sectors. Since November 2013, Anika has served as a Senior Marketing Manager at Standard Bank Group, focusing on Investment and Asset Management, where responsibilities include overseeing marketing strategies to drive demand within Standard Bank Wealth International. Previous roles at Standard Bank involved integrating marketing with business objectives and managing comprehensive marketing plans. Anika has also held positions at Pure Pharmacy, where brand development and consumer propositions were key focuses, and in production management roles at Grotman Produksies and Clive Morris Productions. Anika holds a Bachelor's Degree in Marketing from Rand Afrikaans University and has furthered knowledge in digital strategy through Vega School.