Cheryl Lim

Cheryl Lim is an accomplished marketing professional with extensive experience in brand and marketing communications within the financial services sector and beyond. As of February 2024, Cheryl serves as Associate Director of Brand & Marketing for Corporate and Investment Banking at Standard Chartered. Previously, Cheryl held the position of Assistant Director at EY from September 2017 to February 2024, focusing on go-to-market strategies and integrated marketing for financial services across the Asia-Pacific region. Cheryl's earlier roles include corporate and financial communications at Hill+Knowlton Strategies and brand marketing at Tribe Bags, where Cheryl played a pivotal role in transforming the startup into an award-winning brand. Cheryl also gained valuable experience in marketing and communications at Deutsche Bank AG. Cheryl holds a Bachelor of Business with a major in Marketing from RMIT University and has a background in music as well.