Elizabeth W.

Lead, Affluent Marketing (group Brand & Marketing) at Standard Chartered Bank

Elizabeth W. is a seasoned marketing professional with extensive experience in the hospitality and finance sectors. Currently serving as Lead of Affluent Marketing at Standard Chartered Bank since November 2022, Elizabeth focuses on enhancing the bank's wealth association among key market segments through thought leadership initiatives. Previous roles include Director of Marketing Communications at Grand Hyatt Jeju, where Elizabeth oversaw the marketing strategy for a large integrated resort, and at Marriott International, where Elizabeth contributed to multiple hotel openings and rebranding efforts. With a background that spans various marketing and communication roles, including significant stints at Shangri-La Hotels and Elizabeth Arden, Elizabeth possesses strong expertise in brand positioning, market strategy, and communication management. Elizabeth holds a degree in Commerce, specializing in Marketing and Public Relations, from Curtin University.

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