Tara O'Donoghue

Tara O'Donoghue is an experienced professional in engagement and analytics, currently serving as Head of Engagement at Standard Life Ireland since November 2017, after holding roles as Head of Business Intelligence and Analytics and Data Consultant. Prior to this, Tara was Managing Director at Datalytics, a customer engagement agency from May 2011 to August 2017. Tara's earlier experience includes positions as Database Marketing Manager at EBS Building Society and Change Management Project Manager and Customer Insight Manager at Ulster Bank. Additionally, Tara worked as a Senior Research Executive at Millward Brown Lansdowne from December 2000 to March 2003. Educationally, Tara holds a BA in English and Sociology from University College Dublin, obtained between 1994 and 1997.