Laura Rogers

Laura Rogers is an experienced marketing professional with a strong focus on e-commerce and digital marketing. Currently serving as the Director of E-Commerce and Digital Marketing at Standard Textile since March 2017, Laura previously held the position of Senior Manager of E-Commerce and Digital Marketing at Totes Isotoner, where a multi-brand digital conversion strategy was developed. Earlier roles include Digital Marketing Manager at The E.W. Scripps Company, where subscriber growth and engagement were successfully driven, and Digital Marketing Manager for West Elm at Williams-Sonoma, Inc. Laura also contributed to customer retention strategies at FRONTGATE and established the first direct-to-consumer channel for White + Warren. An early career role as a Marketing Intern at the Cleveland Museum of Art provided foundational experience in marketing communications. Laura holds a BSBA in Marketing and Logistics from John Carroll University.