Gregory Hornback

Gregory Hornback is a CX Research Analyst at The Standard since May 2021, with a strong background in customer experience research. Prior roles include CX (Research) Manager at Unum, where significant contributions included the integration of Colonial Life Voice of the Customer (VoC) research into the Unum Group CX team and transitioning surveys to Qualtrics. Gregory also served as Customer Research Manager and Senior Customer Experience Research Analyst at Colonial Life, leading strategies and analytics for VoC programs. Earlier experience includes working as a Voice of the Customer Analyst at DigitalGlobe, Senior Associate at Corona Insights, Graduate Teaching Assistant at Purdue University, and various roles spanning from product internships to service work. Gregory holds a Master's degree in Consumer Science and a Bachelor's degree in Psychology from Purdue University.