Stanford Marketing
Mikaela Berkeley is an accomplished undergraduate student at Stanford University, pursuing a double major in Science, Technology, and Society (BS) and Art Practice (BA) with a GPA of 3.7. Since September 2016, Mikaela has been actively involved in various organizations, including serving as a member of the Stanford Marketing and Stanford Women in Business clubs, and contributing as a photographer and writer for The Stanford Daily Newspaper. Past experiences include interning as a Creative Director at TrumPick Inc., assisting artist Mat Collishaw, and organizing a personal exhibition at the Royal Academy of Arts, which raised £12,300 for charity. An internship at The Brookings Institution further enhanced Mikaela's professional background.
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Stanford Marketing
Founded in 2007 by a group of Stanford students, Stanford Marketing works with clients offering its unique expertise across design, research, branding and analytics to solve real world problems. While most clients in the past have consisted of Fortune 500 companies, we have also worked with many local startups and nonprofits on various research and strategy-based projects. Every year, we invite the top undergraduate students to join our team and work with our clients to provide meaningful insights and recommendations. Each new member undergoes a rigorous associate training program where training is led by Stanford Graduate School of Business professors and industry leaders. RECENT PROJECTS: Website rebranding for a major commercial broadcasting television network Mobile advertising analysis for a large beverages company Competitive analysis and strategy for a global retail company Pricing strategy for a major tech company Market entry and expansion strategy for a social media company Product launch campaign for a rapidly growing startup