Fernanda Huerta

Fernanda Huerta is a seasoned professional in sales and customer relationship management, currently serving as the Directora de Ventas at Hospitales Star Médica since July 2025. Previously, Fernanda held the position of Subdirectora Comercial - Relacionamiento Médico y B2C at Auna, focusing on strategic relationship building with medical professionals and the implementation of loyalty strategies. Between July 2019 and November 2024, Fernanda was the Gerente de Ventas Vinculación Medica at Hospitales Star Médica, where responsibilities included personalized support for external physicians and identifying opportunities for improvement. Experience also includes roles as Customer Success Manager at So What? Factors, Comprador Ejecutivo at Médica Sur, Expansion Trainee at ChuckE Cheese´s México, and various internships in the hospitality sector. Fernanda holds a degree in Hospitality Management from Universidad Panamericana, earned between 2011 and 2015.