Starboard Group
Jasmine Chavez is a seasoned marketing professional with extensive experience in retail marketing and consumer engagement. Currently serving as the Retail Marketing Manager for Royal Caribbean at Starboard Group since April 2023, Jasmine leads marketing strategies for retail activations and manages a cross-functional team. Previously, Jasmine held the position of Senior Manager for Consumer Financing & Loyalty at CITY Furniture, enhancing finance KPIs and developing the company's first loyalty program. Other notable roles include co-founding The Ghost Lab, where brand strategy and campaign execution were pivotal for clients such as Neutrogena and Johnson & Johnson, and serving as an Email & CRM Specialist at Perry Ellis International, contributing to significant revenue growth through targeted marketing strategies. Jasmine holds a Bachelor of Science in Communications from Florida International University.
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Starboard Group
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From its origins in 1958 charting new courses in the duty-free industry, Starboard has always been more than just a retailer—we're curators of vibrant experiences that enrich every vacation. As the world’s leading vacation retailer at sea, we've perfected the art of creating memorable shopping moments across more than 90 ships, partnering with 15 world-class cruise lines. Our luxury division is creating a unique boutique experience for luxury travelers by hand curating elevated retail collections and experiences for sophisticated travelers on ocean ships, yachts and adventure-based expedition vessels. In 2024, as Starboard Group, we’re expanding our horizons even further. Now, with Starboard Cruise, Starboard Luxury, and Starboard Resort under our umbrella, we’re bringing our signature retail magic to land-based operations. This evolution positions us at the forefront of vacation retail, blending our rich maritime heritage with the exciting opportunities of resort-based shopping. Recognized time and again for our innovation and quality—garnering accolades such as DFNI-Frontier Americas Travel Retailer of the Year and Global Cruise Retailer of the Year—Starboard Group continues to set the standard in travel retail. Our sister company, Onboard Media, crafts engaging multimedia experiences that drive brand awareness and boost revenue across the travel and hospitality sectors. Headquartered in Miami, with additional offices in Hong Kong, Shanghai, and Genoa, Italy, Starboard and Onboard Media are proud members of Global Travel Retail Holdings, LLC—a forward-thinking joint venture with LVMH and Gissy Investments, poised to lead the next wave of travel retail innovation.