Starbucks
Brooke O’Berry is senior vice president of digital customer experience at Starbucks, and works to ensure that the Starbucks customer experience is effortless and delightful. In this role, she is responsible for digital ordering including product discovery and customization, mobile order and pay, digital store formats and third-party delivery, as well as Starbucks Card’s U.S. business, payments experience and fraud prevention.
Brooke joined the Starbucks Loyalty team in 2012 and has held a variety of positions within digital ventures at Starbucks, including personalized marketing, business development and acquisition and engagement. In her role leading Loyalty, Brooke led the strategy for partnerships and Starbucks Rewards loyalty program redesign, including the relaunch of the program in 2016.
Prior to Starbucks, Brooke worked at United Airlines and Marriott, as well as AIG Global Real Estate. Brooke attended the Cornell University School of Hotel Administration where she received her B.S. in hotel administration and an MBA from Cornell University’s Johnson Graduate School of Management.
Brooke lives in Seattle with her family and enjoys spending time outside and traveling. Her favorite beverage is a Tall Flat White.
Starbucks
1029 followers
Starbucks ethically sources and roasts high-quality arabica coffee. They are known as the leading roaster and retailer of specialty coffee globally. Starbucks purchases, roasts, and serves award-winning coffee to its millions of customers. Their food and beverage offerings include Italian-style espresso beverages, cold blended beverages, seasonal drinks, hot breakfast, lunch, snacks, a bakery, and premium teas. Additionally, they sell merchandise like tumblrs and mugs as well as gift cards for special occasions. In some stores around the world, they sell alcoholic drinks. In everything they do, they always live by their mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker, Starbucks began as a single store front in Pike Place Market. Originally, they sourced their beans from Peet's Coffee & Tea. Eventually, Alfred Peet stopped supplying his own beans and began to train a new Roastmaster for the company. Following this transition, they sold the company in the 1980's to Howard Schultz who had Italian Coffeehouse aspirations. Originally a coffee bean store, Howard set out to make Starbucks an espresso-based coffeeshop and led much of the expansion of the franchise. With shifts in leadership over time, a decade was spent growing market share and defining corporate social responsibility. Starbucks went on acquire several operations as part of their strategy such as Seattle's Best Coffee, Torrefazione Italia, and The Coffee Connection. Today, Starbucks operates in the US, Canada, UK, Europe, and Asia with about 32,000 stores worldwide.