Heidi Durham

GM | Digital Customer Experiences at Starbucks

Heidi Durham is an accomplished leader with extensive experience in marketing, product management, and strategic partnerships, currently serving as the General Manager for Digital Customer Experiences at Starbucks since January 2023. Prior to this, Heidi held the position of CEO at Fair Pay Workplace, where the organization was built from inception to support economic equality for women and BIPOC. Heidi's diverse career also includes leadership roles at Art with Heart, Hornall Anderson, and IslandWood, where successes included organizational transformations and innovative digital product development. Earlier in the career at Starbucks, Heidi managed significant businesses, such as the $600 million Tazo Tea segment and the $2 billion espresso product line. Heidi holds dual Bachelor of Arts degrees from Duke University in Visual Arts and Markets and Management.

Location

Seattle, United States

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Starbucks

1029 followers

Starbucks ethically sources and roasts high-quality arabica coffee. They are known as the leading roaster and retailer of specialty coffee globally. Starbucks purchases, roasts, and serves award-winning coffee to its millions of customers. Their food and beverage offerings include Italian-style espresso beverages, cold blended beverages, seasonal drinks, hot breakfast, lunch, snacks, a bakery, and premium teas. Additionally, they sell merchandise like tumblrs and mugs as well as gift cards for special occasions. In some stores around the world, they sell alcoholic drinks. In everything they do, they always live by their mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker, Starbucks began as a single store front in Pike Place Market. Originally, they sourced their beans from Peet's Coffee & Tea. Eventually, Alfred Peet stopped supplying his own beans and began to train a new Roastmaster for the company. Following this transition, they sold the company in the 1980's to Howard Schultz who had Italian Coffeehouse aspirations. Originally a coffee bean store, Howard set out to make Starbucks an espresso-based coffeeshop and led much of the expansion of the franchise. With shifts in leadership over time, a decade was spent growing market share and defining corporate social responsibility. Starbucks went on acquire several operations as part of their strategy such as Seattle's Best Coffee, Torrefazione Italia, and The Coffee Connection. Today, Starbucks operates in the US, Canada, UK, Europe, and Asia with about 32,000 stores worldwide.


Employees

10,000+

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