Megan Spencer

Megan Spencer is a seasoned professional specializing in market research and consumer insights, currently serving as the Director of Market Research & Insights at Starbucks since September 2015. Spencer has led initiatives focused on brand measurement, customer experience, and marketing analytics, among others. Previously, roles included Strategy Lead and Consumer Insights Lead at Starbucks, contributing significantly to insights programs and strategies. Experience at other notable companies such as Campbell Soup Company, Mars, ARAMARK, and Ipsos has provided a strong foundation in consumer behavior and insights development. Additionally, Spencer engages as a Guest Lecturer at the University of Southern California, sharing industry expertise in branding strategy. Educational credentials include a B.A. from the University of Richmond, an M.A. from The Johns Hopkins University, and further studies at the University of Washington.