Pratik Bane is an accomplished professional with extensive experience in media planning, strategy, and data-driven solutions. Currently serving as the Director of Media Planning & Strategy at Starcom India since September 2025, Pratik previously held the position of Director of Data CoE at FCB Kinnect, where responsibilities included enhancing business pitches and brand reviews through strategic insights. With a comprehensive background spanning roles such as Account Director, Group Head of Media, and Manager of Media Strategy at FCB Kinnect, Pratik has worked with multiple high-profile clients. Additional experience includes positions in affiliate marketing, sales and marketing strategies at organizations like Performics India and Crisil Integral IQ, and a solid academic foundation with an MBA in Marketing. Tools utilized include Mintel, Comscore, and SEMRush among others.
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