Claudio Camus

Claudio Camus has a comprehensive work experience in the field of data analytics, research, and development. Claudio began their career at Leo Burnett Chile in 1992 as a Media Research Director, where they pioneered the establishment of a media research discipline in Chile and played a key role in redefining agency media processes through system development.

In 2000, Claudio joined Starcom MediaVest Group as a VP Research Regional Director and later took on the role of SVP Research, Data, and Analytics Regional Director. During their tenure, they created and led a Data and Analytics discipline, implementing specialist talent to enhance the company's data-driven marketing capabilities. Claudio also achieved significant growth in revenue generation, developed econometric models to improve understanding of advertising and media, and delivered leadership in insights and research.

In 2011, Claudio took on the role of Executive Vice President Research, Analytics, and Development at Starcom MediaVest Group. In this position, they managed multiple disciplines and created marketing measurement and effectiveness models to uncover the relationship between media channels and business outcomes. Claudio also focused on data management and visualization to accelerate decision-making and implemented custom system developments to improve operational efficiency.

In 2015, Claudio joined Publicis Groupe as the Executive Vice President of Data Analytics and Development, where they continue to apply their expertise in data analysis and development.

Throughout their career, Claudio Camus has demonstrated strong leadership, revenue growth, and a commitment to evolving and improving disciplines and people management in the field of data analytics and research.

Claudio Camus attended Universidad Adolfo Ibáñez in 2007, but did not obtain a degree or specify a field of study. Prior to that, they studied at Universidad de Santiago de Chile from 1998 to 2002, where they earned a Bachelor's Degree in Advertising.