Kristin McFarlane

Kristin McFarlane is a seasoned marketing professional with extensive experience in paid media strategy and planning. Currently serving as Paid Media Strategy & Planning Supervisor at Starcom since April 2022, Kristin supports cross-channel strategy and media planning for various Samsung accounts. Prior to this role, Kristin was an Account Director at Agency 720 from November 2016 to April 2022, where responsibilities included planning localized campaigns for major Local Marketing Associations and optimizing multi-channel marketing plans. Kristin’s earlier experience includes roles at Softchoice as a Territory Sales Representative and Veeam Software as a Sales Intern. Academically, Kristin holds a Bachelor's degree in Journalism with a focus on Advertising from The University of Georgia and an MBA from Mercer University.