Thiago Rodrigues

Media Director SVP at Starcom Worldwide

Thiago Rodrigues has a strong background in media and marketing communications strategy. Starting in 2005 as a Media Planner at Ogilvy & Mather, Thiago worked their way up to become a Media Supervisor, overseeing clients such as Coca-Cola and GSK. Thiago then joined Ogilvy & Mather Advertising as a Media Manager, where they were responsible for SC Johnson and FIFA. Thiago later became a Media Director, working with clients like SC Johnson, Air France, and BP, as well as participating in international projects with other WPP partners. In 2012, Thiago joined Publicis Brasil as a Media Director, handling media planning and buying for clients like Heineken, Nestlé, and Habibs. Thiago also played a role in strategic projects such as the creation of PBC's Brain Lab. Thiago then joined Sapient AG2 as the Head of Channels Intelligence, where they focused on creating relevant connections between creativity and media through data. Currently, Thiago holds the position of Media Director SVP at Starcom, leading the implementation of a global marketing communications strategy and connections plan for the renowned brand, Corona. Thiago orchestrates media strategy and coordination across over 20 countries and has revolutionized the data strategy to drive results-driven marketing campaigns.

Thiago Rodrigues holds a Master of Business Administration (MBA) in Strategic Management from the University of São Paulo, which they completed from 2014 to 2015. Thiago also holds a Bachelor's degree in Advertising from the Federal Fluminense University, which they obtained from 2002 to 2007. Additionally, Thiago has a certification in Google Adwords from Google.

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Previous companies

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Timeline

  • Media Director SVP

    September, 2023 - present

  • Director, VP

    February, 2021