Cheryl Tan

Cheryl Tan is the Principal at Cheryl Tan Consulting, providing data-driven insights and strategy for product and brand innovators since August 2017. Cheryl's consulting work includes significant projects for Fortune 500 retailers and startups across various industries, focusing on social media strategy, community-based marketing, and sustainability branding. Additionally, Cheryl serves on the boards of Starfish Project, a social enterprise aiding women escaping human trafficking, and Minno, a streaming video app for kids. Previous roles include Senior Director of Merchandising at Minted, VP of Brand & Marketing at Tundra.com, and various leadership positions at Stella & Dot. Cheryl's early career includes experience at Walmart.com and McKinsey & Company, where strategic initiatives in retail and consumer goods were a focus. Cheryl holds an MBA from Harvard Business School and an MS in Mechanical Engineering from Stanford University.