Francisco Astudillo

Francisco Astudillo is an experienced professional in the fields of digital marketing, e-commerce, and startup mentoring. Currently serving as a Startup Mentor at Start-Up Chile since January 2022, Francisco provides guidance to technological startups during various development phases. As Head of Growth Marketing and E-commerce at Kaufmann Mercedes-Benz since March 2021, responsibilities include growth planning and leading product development and marketing efforts to achieve exponential product growth. Additionally, Francisco serves as a professor of Strategy and Digital Analytics at Universidad Adolfo Ibáñez and has held various roles in digital analytics and transformation across multiple companies, including McCann Santiago and Fusiona. With a strong educational background, including a Master of Science in Management of Information Systems from The University of Manchester, Francisco combines academic knowledge and practical expertise to drive digital transformation and marketing strategies.