Efrat Rassin

Efrat Rassin is the Chief Legal Community Officer at Canveo since January 2023 and operates as a Consultant and Mentor, advising on various aspects of entrepreneurship and business development since February 2019. As the London Ambassador Program Lead for Startup Grind, Efrat supports a global community aimed at educating and inspiring entrepreneurs through monthly events. Previously, Efrat co-founded and served as CEO of Rassin & Shen, a lifestyle brand addressing eyewear users’ needs through innovative products. Efrat's extensive experience in the eyewear industry includes roles as Head of Buying and Merchandising and Regional Fashion Coordinator at Opticana, where relationships with major partners and sales enablement strategies were key responsibilities. Efrat holds a Master’s degree in Fashion Retail from the University of the Arts London and dual Bachelor’s degrees in Law and Business Administration (Marketing) from Reichman University.