Yves Bisang

Yves Bisang serves as the Leiter Wirtschaftsförderung at Stadt Zürich, focusing on brand development and positioning for Zürich, along with marketing and communication strategies. Bisang has extensive experience in managing international relationships and organizing events, including trade fairs and exhibitions. As a board member for multiple organizations such as Kongresshaus Zürich, BlueLion Incubator, and Life Science Zurich Business Network, Yves contributes to various initiatives in economic and cultural sectors. Founder of Bisang Marketing GmbH, expertise includes marketing for SMEs and public institutions with a focus on brand strategy. Yves holds a Licentiate degree in Ethnology, Economics, and Communication Studies from the University of Zurich, as well as a Master's degree in Brand and Marketing Management from Lucerne University of Applied Sciences and Arts. Previously, experience includes roles as a barista and project leader for events like the Caliente Festival.