Zara Abernathy

Zara Abernathy is a seasoned digital marketing professional with extensive experience across various industries. Currently serving as Digital Marketing Manager at Starward Whisky since August 2021, Zara previously held the same title at CoAct from June 2020 to July 2021. At Medibank from August 2017 to January 2020, Zara managed the welcome experience for an extensive customer base while also optimizing digital media acquisition campaigns. Zara's career began at Mercedes-Benz Australia, where as a Digital Marketing Specialist and Coordinator, significant contributions were made to multiple digital projects and social media initiatives. Early experience includes roles at Bauer Media and General Motors, focusing on client pitches and digital project management, respectively. Zara holds a Bachelor of Commerce in Marketing from Monash University.