Thao Pham

Thao Pham has a diverse work experience spanning various roles in the marketing and research fields. Thao's most recent position was at StashAway as an Online Marketing professional, starting in April 2022. Prior to that, Thao worked at Sephora Digital SEA as a Performance Marketing Manager from December 2016 to April 2022. In this role, Thao was responsible for driving revenue and new customer acquisition for Sephora's ecommerce store, as well as running campaigns to drive offline revenue in line with the organization's omni channel strategy.

Before joining Sephora, Thao worked at Zenith as an Associate Manager from February to December 2016, overseeing day-to-day paid search campaigns for Oracle across the APAC region. Thao excelled in this role, significantly reducing the cost per lead and delivering a higher volume of leads.

Thao also gained valuable experience at Maxus, where they worked as an Assistant Manager - Regional from July 2013 to February 2016. In this position, Thao handled search marketing activities for Apple in the JAPAC region and managed digital paid media for Nikon across 11 markets.

Prior to Maxus, Thao worked as an SEM Specialist at Webnatics from June 2012 to July 2013, being responsible for managing search engine marketing campaigns for various clients. Thao efficiently handled regional campaigns with large budgets and developed comprehensive campaign strategies.

Thao's earlier experience includes working as a Research Analyst at Research Plus from December 2010 to June 2012, where they managed a monthly tracking study for the Singapore Tourism Board and provided insightful analyses and recommendations to clients. Before that, Thao worked as a Research Assistant at the National University of Singapore from May 2009 to December 2010.

Thao's career began at Mindshare as a Media Executive from July to December 2008. In this role, Thao analyzed advertising expenditures, conducted planning activities for major accounts, and gained extensive experience in advertising and media planning.

Overall, Thao Pham has a strong background in online marketing, performance marketing, SEM, research, and media planning.

Thao Pham's education history begins in 2005 when they enrolled at the National University of Singapore. Thao pursued a Bachelor of Arts degree in Communications and New Media and completed their studies in 2009.

In addition to their degree, Thao Pham also obtained various certifications. In October 2012, they received the AdWords Individual Qualification - Advanced Search certification from Google. In December 2013, they obtained the AdWords Individual Qualification - Advanced Display certification, also from Google. In March 2014, they received the Marin Enterprise Certified Specialist certification from Marin Software, and in August 2014, they obtained the Google Analytics Individual Qualification (IQ) certification from Google.

Most recently, in February 2021, Thao Pham completed the PRINCE2® 6th Edition Foundation in Project Management certification, offered by AXELOS Global Best Practice. This reflects their commitment to expanding their skills and staying up-to-date in their field.