Theresa Pragasam-Sidhu

Theresa Pragasam has extensive experience in brand management and marketing, with a demonstrated ability to develop and execute strategies that drive brand equity and business performance.

Theresa'smost recent role as Head of Brand at StashAway (since 2022) showcases their leadership in brand development. Prior to that, they served as the Head of Brand at Singlife (2020-2022), where they were responsible for developing and operationalizing the brand and integrated marketing strategy for the newly merged Singlife with Aviva.

Theresa's previous experiences include roles as Head of Customer Experience Management and Head of Brand & Sponsorships at Prudential Assurance Company Singapore (2017-2020), Global Director of Brand Marketing and Customer Experience at Rise Global Holdings Ltd (2015-2017), and Vice President of Brand & Marketing at Travelodge Asia (2014-2015).

Before that, they were the Director of Brand Management for AMEA at InterContinental Hotels Group (2012-2014) and Head of Brand Marketing in the Global Brand Marketing division at Hertz (2007-2011).

Theresa began their career as an Internal Communications Consultant at London Underground (2007) and Senior Manager of Marketing & Communications at Everywoman Limited (2003-2007), where they developed and implemented marketing strategies and collaborated with government departments and corporations.

Theresa'searly experiences include a role as Regional Manager of Marketing & Communications at Viacom (2000-2002), where they were responsible for brand management, market expansion, and marketing programs across Southeast Asia.

Throughout their diverse work history, Theresa has consistently demonstrated their expertise in brand development, marketing strategy, and successful execution of campaigns.

Theresa Pragasam has a Bachelor of Arts degree in Communications and Media from Oklahoma City University. No information is provided regarding the duration of their education or any previous educational experiences.