David Basch, PCC, CPCC, is a seasoned coach and consultant with over two decades of experience as the proprietor of dwb associates, serving business owners, advertising and marketing executives, museum directors, school administrators, and not-for-profit organizations since January 2002. In addition to consulting, Basch has contributed to academia as an adjunct professor teaching advertising at SUNY New Paltz since 2000. Prior experience includes a significant tenure at Saatchi & Saatchi Advertising from March 1970 to February 1993, where Basch held the titles of Executive Vice President and EVP-Management Director. Basch's academic background includes education at the City College of New York from 1961 to 1967.
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