Liisa Jaaskelainen

Liisa Jaaskelainen is a seasoned professional with extensive experience in sales and management within the media and digital sectors. Currently serving as Senior Director and Group Director at Statista since February 2015, Liisa contributed to the establishment of the New York office and spearheaded the Public Sector division, securing government contracts with various organizations. Previous roles include Account Executive at Cision, where Liisa specialized in social listening and PR measurement tools, and Digital Sales Director at NewBase, focusing on international media sales. At CBS Corporation, Liisa managed a team responsible for digital sales planning and led efforts to enhance online revenue. Liisa holds a BS in Business Economics from Rutgers University and has studied at Universidad de Salamanca.