Becky Shallcross

Becky Long is an accomplished professional in the e-commerce and marketing sectors, currently serving as Associate Manager of E-Commerce at Ste. Michelle Wine Estates since November 2021. Long excels in email and SMS marketing, having developed strategies that significantly contribute to website revenue and customer retention. Previously, Long held roles at Plano Synergy, where responsibilities included launching and modernizing multiple e-commerce websites, improving user experience, and managing email marketing campaigns. Long's career also includes positions as Content Marketing Manager and Senior Copywriter, where expertise in copywriting, SEO, and product management was demonstrated. Earlier experience at Ackerman McQueen and Fort Worth Zoo involved leading creative teams and managing content for various media, showcasing versatile skills in communications and project management. Long holds a B.S. in Advertising/Public Relations from Texas Christian University.