Jason Bazinet, MBA

Jason Bazinet, MBA, has a diverse work experience spanning various industries and roles. Jason is currently working as the Associate Director of Marketing at Wiley since January 2020. Prior to that, they worked as a Marketing professional at SteadyCare, LLC from February 2019.

In 2012, Bazinet started their own venture called Purple Fish Marketing, where they provided complete digital marketing services, including SEO, advertising, website development, email marketing, and e-commerce solutions. Jason also offered Amazon consulting services to help clients improve their product listings, optimize their listings, understand their competition, and conduct product research.

From 2017 to 2018, Bazinet served as a Marketing Automation Manager at Boston Interactive, where they managed client marketing automation platforms and had responsibilities in building workflows, emails, campaigns, and developing nurture strategies.

Before that, they worked as a Demand Generation Marketing Manager at Barton Associates Inc. from 2016 to 2017. In this role, they led project teams and successfully implemented marketing campaigns, utilizing a Business Intelligence platform to measure and deliver on KPIs. Jason exceeded revenue and lead goals through the development and implementation of traditional and non-traditional markets for healthcare staffing.

From 2015 to 2015, Bazinet worked as a Demand Generation Marketing Manager at VaultLogix, where they rebuilt marketing strategies and campaigns, established demand generation programs, and managed the annual marketing budget. Jason was responsible for various marketing initiatives, including email marketing, marketing automation, nurture campaigns, website redesign, search engine optimization, and paid search.

Prior to that, they served as a Marketing Manager at Lux Research from 2012 to 2015, where they developed and managed a marketing team and built an inbound marketing strategy utilizing Hubspot. Jason also managed website updates, created landing pages, and implemented email marketing and lead nurture workflows.

Bazinet began their career at Billerica Access Television, Inc. in 2005 as an Access Coordinator, where they managed multiple projects, designed marketing materials, and coordinated community outreach initiatives. Jason also had technical responsibilities related to network maintenance, software and hardware updates, and web development.

Before that, they gained experience as a Video Server/ Tape Operator at Regional News Network in 2004, where they handled on-air live tape roll-ins, satellite uplink and downlink, and maintenance of tape libraries and video servers. Jason also briefly worked as a Freelance Grip at VH1 in the same year.

Overall, Bazinet's work experience demonstrates their expertise in marketing, specifically in areas such as digital marketing, marketing automation, demand generation, and inbound marketing.

Jason Bazinet, MBA, began their education journey at Emerson College, where they obtained a Bachelor's Degree in Visual and Media Arts from 2001 to 2004. Later, they pursued a Masters degree in Business Administration and Management at Salem State University, completing it from 2009 to 2012.

In addition to their formal education, Jason has gained several certifications to further enhance their skillset. These certifications include "Scrum: The Basics" from LinkedIn, obtained in June 2023, "Creativity at Work: A Short Course from Seth Godin" from LinkedIn, obtained in August 2022, "Cultivating a Growth Mindset" from LinkedIn, also obtained in August 2022, and "Neuromarketing: Tap Into your Customer's Primal Brain" from LinkedIn, acquired in October 2021. Furthermore, they have completed "Smartsheet Essential Training (2019)" from LinkedIn in October 2021. Additionally, they hold the "Google Adwords Certified" qualification from Google, obtained in November 2013. Finally, Jason is an "Inbound Marketing Certified Professional" from HubSpot, although the specific details of its completion are not provided.