Maja Kärrlander Örup

Head of Ecommerce at Steamery

Maja Kärrlander Örup has a diverse work experience spanning over 25 years. Maja started their career as an intern at SEB in 1997 and later interned at SEB Paris in 1999. In 2002, they founded Pärlshopen Sweden AB and served as its Founder until 2015. In 2014, they also founded Arma Ferre.

From 2015 to 2020, Maja held multiple roles at Adlibris, including being the Head of Kökets Favoriter.se and the Finnish version Makujakauppa.fi and Bondeco.se. In these positions, they were responsible for managing e-commerce sites specializing in kitchen products, kitchenware, interior design, and textiles. Maja also worked as a Category Manager for Pyssel & Kontor, leading the launch of new categories and managing various aspects such as assortment strategy, pricing, and campaign strategy.

In 2020, Maja joined Roliga prylar Sweden AB as the Co-Managing Director, overseeing the operations of the e-commerce website. Maja held this position until April 2022.

In 2022, Maja transitioned to their current role as Head of Ecommerce at Layered, an position they held until September 2022, when they moved to their current position as Head of Ecommerce at Steamery.

Maja Kärrlander Örup obtained a Degree of Master of Science in Business Administration and Economics from Lunds University / Lund University, where they studied Economics and Management from 1995 to 2000. Prior to that, they pursued a course at Stockholm University in 1994-1995, earning 15 points in JIK (Journalist in Critical Argumentative Analysis).

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