Roos Ruiter

Hoofd Sales & Events at Stedelijk Museum Amsterdam

Roos Ruiter currently serves as a leadership coach at Love to Lead since May 2025, specializing in guiding executives towards effective leadership by fostering space for calmness, direction, and team development. In parallel, Ruiter holds the position of Head of Sales & Events at the Stedelijk Museum Amsterdam since August 2016 and previously contributed to sponsorship development. Past experience includes a role as HR & Office Manager at Dutch Network Group from March 2014 to July 2016, along with a position as a fundraiser for Oxfam Novib from March 2013 to March 2014, focusing on corporate market fundraising and stakeholder communication. Additional roles include Store Manager at KPN, Team Captain at Pepperminds, and Physical Education Teacher at multiple institutions. Ruiter holds a Master's degree in Education from the University of Groningen and a Bachelor's degree from Windesheim in Human Movements and Sports.

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Stedelijk Museum Amsterdam

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The Stedelijk Museum Amsterdam is the place where everyone can discover and experience modern and contemporary art and design. Our collection, exhibitions, books, research, and educational programs, in collaboration with a broad network of partners, offer unique and compelling insights into today’s world, reflecting on broader social issues. The Stedelijk will always be an open and public museum where current social topics will be defined, commented upon, and experienced through art.


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