Now a private investor, Rob served as president of Steelcase North America from May 1990 to March 1994. In that capacity, he was responsible for all sales, marketing and manufacturing operations involving Steelcase-brand products.
Rob originally joined Steelcase in Grand Rapids in 1974 as a product standards engineer in the Chair Plant. In 1975, he was named a wage and salary administrator in the Human Resources department. In 1976, Rob became an employee relations manager, responsible for the Desk Plant and, later, the File Plant. In 1977, he was promoted to superintendent of the File Plant.
Rob was named plant manager of the Steelcase facility in Fletcher, North Carolina, in 1979. He held that post until 1984, when he left the company to become one of its independent dealers, eventually owning and operating Steelcase dealerships in Asheville and Charlotte, North Carolina, and in Jacksonville, Florida.
In 1988, Rob returned to Steelcase in Grand Rapids as vice president and assistant to the president. He was named executive vice president, Steelcase operations, in 1989.
Rob’s activities in the not-for-profit world have included a term as president of Junior Achievement of Western North Carolina and various roles within United Way, including chair of the Community Planning and Allocation Process of the Buncombe County United Way and overall campaign chair of United Way of Western Michigan. Rob has also served as chair of the Asheville Downtown Commission and campaign chair for the Pack Place Arts and Science Center. Rob is a former trustee of Grand Valley State University and was formerly board chair of the Institute of Design in Chicago.
Rob earned a bachelor of science degree in social studies from Grand Valley State University in Allendale, Michigan.