Candace Tomkiel Deede

VP, Retail Media at Stella Rising

Candace Tomkiel Deede has over 10 years of work experience in the marketing and media industries. Candace began their career in 2006 as the Coordinator for Maryland Images Campus Tour Guides at the University of Maryland. In 2007, they worked as a Summer Project Assistant at Cartoon Network and an Advertising Sales Intern at AOL. Candace then held the role of Marketing Assistant to the Associate Dean at the Robert H. Smith School of Business in 2007. In 2009, they worked as a Business Development Associate at BrightLine iTV. In 2011, they worked as an Account Manager at ReachLocal. Candace also held the role of Co-President at the University of Maryland Greater Philadelphia Area Alumni Club in 2012. From 2012 to 2018, they worked at Publicis Health Media in various roles, including Associate Director, Search & Social, Account Supervisor, SEO, and Search Account Manager. Since 2018, they have been employed at Campbell Soup Company in various roles, including Manager, Performance Media Strategy & Partnerships, Manager, Media & Partnerships, and Manager, Global Paid Search and Social Listening. Most recently, in 2022 they began working as Senior Director, Client Strategy & Retail Media at Stella Rising.

Candace Tomkiel Deede has an education history that includes a B.S. in Marketing from the University of Maryland - Robert H. Smith School of Business between 2005 and 2009, and a Institute of Advanced Advertising Studies from the American Association of Advertising Agencies: 4A's in 2014. Candace also has two certifications, a Google Adwords Certified from Google obtained in December 2013, and a Digital Media Buying & Planning Certification from IAB obtained in August 2017.

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