Adriano Luati

Adriano Luati is the B2C Marketing Director at Stellantis since September 2021, overseeing all B2C marketing activities in the Aftersales sector, focusing on digital customer experiences, communication integration, CRM management, marketing plans, and accessories management while leading a team of nearly 30 individuals. Prior to this role, Adriano served as Head of Accessories & eCommerce for FCA Fiat Chrysler Automobiles from June 2017 to September 2021, where responsibilities included product management, eCommerce project leadership, and campaign management. Adriano's earlier experience includes a role as Italy Country Manager for Scanship, Sales and Marketing Director in the Global Aftersales sector, and Product Manager at Fiat Group, as well as positions at Lavazza and Lattanzio e Associati SpA. Adriano holds degrees in Foreign Trade and International Economics from Università degli Studi di Torino.