Federico Goyret

Federico Goyret serves as the Senior Vice President of Global Marketing and Communications for the Citroën Brand at Stellantis since October 2023. Previously, Goyret held key marketing leadership roles, including Chief Marketing Officer at Jive Investments and Groupe Renault, where responsibilities included defining brand and communications strategies, leading product launches, and driving digital transformation. Goyret's career began at Ford Motor Company, progressing through various roles in brand management, market research, and sales planning. Goyret holds advanced degrees from institutions such as INSEAD and HEC Montréal, as well as an Industrial Engineer degree from the University of Buenos Aires. Notable achievements include securing market share and profit growth for Renault Argentina and leading the global launch of the Ford Ranger.