STEM
Sangeeta Shah MCIM has extensive experience in marketing and communications across various sectors. Currently, Sangeeta works as a Marketing Business Partner at STEM, leading the global marketing strategy in multiple markets. Prior to this, Sangeeta held senior marketing roles at Acacium Group, Ventrica, and BSS, where Sangeeta developed and implemented strategic marketing plans to drive business growth. With a background in psychology and business information management, Sangeeta is well-equipped to lead marketing efforts and ensure successful product launches and market positioning.
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STEM
STEM is part of Inizio Advisory, a trusted advisor for pharmaceutical, life science and healthcare companies at every stage of the product and patient journey. Through Advisory’s data driven approach and connected intelligence and solutions, Inizio Advisory helps accelerate clinical and commercial success, creating long term value for clients and their patients. Since 2007, STEM has been helping life science companies optimize the commercial performance by measuring the alignment between their brand strategy and execution at every stage of the product stage of the product lifecycle. We do this through our objective industry insights, robust benchmarking data, and a proven methodology, helping clients to improve return on investment, drive greater customer engagement, accelerate their brands performance and ensure world-class medicines reach the right patients.