Jari Virtanen

Jari Virtanen is an accomplished leader in the travel and retail industry, currently serving as the Managing Director of Stena Line Travel & Retail Group since January 2008. Virtanen's extensive tenure at Stena Line includes key roles such as Chief Transformation Officer, where responsibility involved spearheading a digital transformation initiative, and Chief Commercial Officer for the Passenger Division, contributing to significant organizational growth. Prior to Stena Line, Virtanen held various leadership positions including Managing Director at Sembo AB, where a strategic focus on digital platforms fueled rapid growth, and Managing Director at the Touristboard of Åland, promoting tourism development. With a solid educational foundation in business and management from institutions like INSEAD and participation in leadership programs, Virtanen possesses a robust expertise in digital transformation, business development, and commercial strategy.