Is Robinson is the Conversion Rate Optimisation Lead at Step One, currently focusing on enhancing digital marketing efficiencies. Previously, Is served as the Head of Subscriptions Development at Nine Entertainment Co., where they drove strategic subscription growth and revenue initiatives. Is also held the position of National Data & Insights Director at Columbus Search, specializing in analytics and conversion optimization. Prior roles include Senior CRO & Insights Manager at Fairfax Media and SEO Manager at Ctrip and Resolution Media, demonstrating a robust background in data-driven marketing strategies. Is obtained a Bachelor’s Degree in Foreign Languages and Literatures from the University of New England.
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