Alex Frias

Alex Frias is an accomplished marketing executive with extensive experience across various industries, currently serving as EVP Marketing at Steve Madden since May 2024. Previously, Alex held the position of Head of Integrated Marketing at Wayfair, where responsibilities included overseeing campaign planning, brand partnerships, and social media, achieving significant milestones such as the launch of the "Welcome to the Wayborhood" brand platform. Earlier roles include VP of Brand Marketing & Strategic Partnerships at FILA, SVP of Marketing at TIDAL, and Co-Founder & President of Track Marketing Group, an award-winning experiential marketing agency. Alex's expertise also encompasses digital marketing and multicultural marketing, with a career that began with project management at Katz Media Group. Alex holds a Bachelor's degree in Communications from St. John's University.