Alyssa Kiefer

Product Development Associate at Steve Madden

Alyssa Kiefer has a diverse range of work experience starting in 2011 with House of Events, where they worked as an Event Coordinator Intern. During this time, they monitored event activities, coordinated services, and performed administrative tasks. In 2014, Alyssa served as a Brand Ambassador for The Daily Front Row, where they gathered and organized information for advertising campaigns and represented the company at Fashion Week. In 2015, they joined Fabtrends as an Assistant to a Stylist-Intern, where they gained experience in color matching and creating trend boards. From 2015 to 2019, Alyssa worked at BCBGMAXAZRIAGROUP, starting as a Sales Associate/Stylist and later progressing to Floor Supervisor and then Shop Manager. In these roles, they excelled in providing excellent customer service, training and developing sales associates, and managing day-to-day operations to achieve store goals. Most recently, they joined Steve Madden in 2019 as a Product Development Associate and also serves as an Account Service Coordinator.

Alyssa Kiefer obtained a Bachelor of Business Administration (B.B.A.) degree in Fashion Merchandising and Management from Berkeley College between 2011 and 2015.

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