Karla Vanessa Vargas Rubio

Karla Vanessa Vargas Rubio has a diverse work experience spanning various roles and companies. Karla Vanessa currently holds the position of Head of Performance & E-commerce at Steve Madden, where they are responsible for overseeing performance and e-commerce strategies. Prior to this, they worked at Reprise Digital as an Agency Lead E-commerce, focusing on omni-channel media strategies and mobile commerce.

In their previous roles, Karla Vanessa Vargas Rubio held positions at MediaCom as a Digital Manager, where they managed media planning strategies for Huawei Technologies de México and collaborated with different Latin American countries on e-commerce projects. Karla Vanessa also worked at Starcom as an E-commerce Account Coordinator, handling media planning and strategy for Samsung Electronics.

Further back in their career, they worked at Havas as a Jefe de Planeación Performance, where they focused on media planning based on performance campaigns and implemented digital campaigns for brand awareness objectives as a Digital Media Planner. Karla Vanessa also worked at Arena Media as a Jefe de Planeación Digital, specializing in digital media planning for brand awareness campaigns.

Earlier in their career, Karla Vanessa Vargas Rubio gained experience at LG Electronics as an Implant, where they updated product lists and monitored campaigns. Karla Vanessa also worked at Electrolux as a Marketing and PR Analyst, where they contributed to brand strengthening through regional alliances, outlined local strategies, and updated websites. Additionally, they worked at XEIPN Canal Once de Televisión Once TV México as a Servicio Social, providing support in news production and channel operations.

Karla Vanessa Vargas Rubio began their career at Roche as a Trainee, conducting research, writing articles, and designing market research surveys.

Overall, Karla Vanessa Vargas Rubio has a strong background in performance marketing, e-commerce, media planning, and brand strategy across a variety of industries.

Karla Vanessa Vargas Rubio has a diverse education history. Karla Vanessa began their studies in 2006 at Nassau Community College, where they obtained an English Language Certificate in 2007. Karla Vanessa then pursued a Licenciatura en Ciencias de la Comunicación (Bachelor's degree in Communication, General) at Universidad del Valle de México from 2007 to 2011. In 2013, Karla enrolled in Universidad del Valle de México again, this time to obtain a Digital Marketing Degree.

In 2017, Karla attended Tecnológico de Monterrey, where they earned a degree in E-commerce with a focus on Marketing. Throughout their educational journey, Karla has displayed a strong interest in marketing and communication.

Additionally, Karla has acquired several certifications to enhance their professional skills. In 2018, they obtained the Certificación MyMetrix de comScore from comScore, Inc. Karla further expanded their knowledge by completing the Facebook Certified Media Planning Professional certification offered by Facebook in June 2020. In 2021, Karla obtained multiple certifications, including Google Ads - Measurement Certification and Google Analytics Individual Qualification from Google. Karla Vanessa also completed certifications in Brand Building and Audience Deals, offered by Mercado Libre, in August and October 2021, respectively.

Karla Vanessa Vargas Rubio is committed to continually improving their expertise in marketing and utilizing their diverse educational background to excel in their career.