Sarah Tavares

Sarah Tavares has a diverse work experience spanning over a decade. Sarah is currently the Director of North America Demand Generation at Stibo Systems, where they lead the strategy and execution for the North America Field Marketing and Sales Development Team. Their responsibilities include driving lead and demand generation to support pipeline growth and overseeing various cross-channel marketing programs.

Prior to their current role, Sarah worked at CAST as the Director of Global Marketing Operations & Field Marketing. Sarah was responsible for coordinating global B2B lead and demand generation campaigns, channel marketing initiatives, and global events. Additionally, they managed the CRM and leads management process. Sarah also held the position of Director of North America Field Marketing at CAST, where they contributed to the development and execution of field and digital marketing strategies.

Before joining CAST, Sarah worked at Publicis Sapient, where they held multiple roles. As the Public Sector Marketing & Business Development Manager for Sapient Consulting, they managed social media, executed demand generation campaigns, and facilitated internal communications. Sarah also supported the sales team in business development and capture activities. In their earlier role as a Proposal Manager for Sapient Government Services, Sarah was responsible for managing proposals and ensuring their successful completion.

Sarah's career began as a Legislative Aide at the U.S. House of Representatives, where they provided support in legislative activities. Sarah also gained experience as a Business Development and Marketing Associate at Bohler Engineering, where they focused on business development and marketing initiatives.

Overall, Sarah Tavares has demonstrated expertise in demand generation, field marketing, global marketing operations, and business development across various industries and organizations.

Sarah Tavares has a Bachelor of Arts (BA) degree in History from the University of Maryland.