Elizabeth Senior

Elizabeth Senior has a wealth of experience in sales and management, with a focus on the retail industry. Elizabeth is currently the Managing Director at STIGA, where they are responsible for overseeing the company's operations. Prior to this role, they served as the UK Sales Director and Head of International Key Accounts at STIGA. Before joining STIGA, they worked at Joseph Joseph Ltd as the Sales Director for Direct Markets Europe. Elizabeth also has a strong background in sales leadership at Robert Bosch Limited, where they held various positions, including Sales Director - Retail and Sales Director - Lawn and Garden. Elizabeth also served as the VP Sales - Garden & Watering at Robert Bosch Tool Corporation. In the early stages of their career, Elizabeth held leadership roles at BOSCH LAWN AND GARDEN LIMITED and Borden Decor International, where they gained experience in country management and international sales.

Elizabeth Senior attended Aston University from 1989 to 1993, where they obtained a Bachelor of Science (BSc) degree. Their field of study focused on French and German, with additional modules in marketing, international business environment, and Spanish.