Alice Felci

Chief Marketing Officer at Stip

Alice Felci has a wealth of experience in marketing, content creation, and advertising. In 2019, they began their role as Chief Marketing Officer at Stip, where they are responsible for designing and implementing marketing strategy, creating marketing funnels, working with the sales department, growing marketing-qualified leads, creating editorial plans, developing digital content, crafting landing pages, launching campaigns, measuring results, and managing technical aspects of key marketing systems.

Prior to this, they were the Social Media Manager from 2013-2017, Marketing Content Manager and Digital Content Officer & SEO Copywriter at ItalyXP.com - Italy eXPerience from 2017-2019, Advertising Account Executive at El Báñal de las Piqué from 2017-2019, and Content Writer and Content Editor at Stand by Me - Tv Productions from 2016-2017. In their roles, they have implemented creative strategies for campaigns, forged links with clients, worked on copy for digital campaigns, managed client's social media accounts, researched target insights, collaborated on social presence, redacted episode content, edited scripts, and developed advertising strategies.

Alice Felci has an extensive educational background. Alice began their studies in 2011, obtaining a Bachelor's degree in International Relations and Affairs, Political Sciences from Università degli studi Roma TRE in 2015. Alice then completed an Erasmus+ at Universidade Lusíada de Lisboa in International Marketing from 2014 to 2015, followed by an Erasmus at Universidad Autónoma de Madrid in International Relations and Affairs from 2013 to 2014. In 2016, they obtained a Master's Degree in Marketing and Advertising Communication from Universidad Carlos III de Madrid. Additionally, they have obtained several certifications, including a Web Writing e Web Editing certification from Il Sole 24 Ore in April 2018, an IELTS Certificate from IELTS Official in December 2015, a DELE C1 from Instituto Cervantes in September 2014, and a Funnel Marketing Course from Udemy in September 2020. Alice is also currently enrolled in a Web Marketing: AdWords Fundamentals course from Google.

Links

Timeline

  • Chief Marketing Officer

    May, 2019 - present