Hala Obeid

Hala Obeid is an accomplished marketing professional with extensive experience in brand management and strategic planning across various sectors. Currently serving as the Senior Content Manager for Communities at Stockland since October 2022, Hala previously held the position of Marketing Manager for Oceania at COSENTINO. Hala's impressive tenure at Emirates spanned from April 2013 to August 2020, where responsibilities included brand governance and strategic planning in the Australia/New Zealand region. Earlier roles include Project Manager of Marketing at Hayman Great Barrier Reef, where Hala managed the rebranding and marketing efforts after a major crisis, as well as several positions at the same resort that involved strategic planning and brand repositioning. Hala Obeid holds a Bachelor of Commerce degree with a focus on Marketing, Tourism, and Hospitality Management from UNSW and completed a program at Academy Xi in 2021.