Sonica Arora Daniel has a diverse work experience spanning over 17 years. Sonica is currently the Head of Marketing at Stonex India since 2023. Prior to this, they worked at DLF Malls from 2018 to 2023, where they held various roles such as Head of Marketing and Public Relations for DLF Avenue and Central Marketing & PR for DLF Shopping Malls. Sonica was responsible for successful marketing events, brand campaigns, and digital strategies. Before joining DLF Malls, Sonica worked at Rediffusion Y&R as AVP/Business Head Client Servicing from 2016 to 2018 and at J. Walter Thompson Worldwide as Client Servicing Director from 2014 to 2015. Sonica also served as a Sr. Account Director at J. Walter Thompson Worldwide from 2007 to 2012 and as a Sr. Officer at Bennett Coleman and Co. Ltd. (Times Group) from 2006 to 2007, focusing on marketing and sales.
Sonica Arora Daniel has a strong educational background in various fields. Sonica completed a course in Digital Communication and Media Multimedia at the Indian School of Business in 2019. In 2005 and 2006, they pursued a Post Graduate Diploma in Marketing and Advertising at the Times School of Marketing. Prior to that, from 1999 to 2002, they obtained a Bachelor's degree in Business/Commerce, General from Delhi University.
In addition to their formal education, Sonica Arora Daniel also holds a certification in Digital Marketing Specialisation. Sonica obtained this certification from the University of Illinois at Urbana-Champaign in February 2017.
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